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Analysis on the Present Development Situation of Tour Electronic Information Technology

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维普资讯 http://www.cqvip.com

Jan.2006,Volume 5,No.1(Serial No.31) China.USA Business Review,ISSN 1537—1514,USA Analysis on the Present Development Situation of Tour Electronic Information Technology Min耽广Xiamen University Abstract:Being the fierce development of tour on—line service,network conducts acting as the carriers of on—line service have been developed quickly,by which the tour website has been produced and developed・ China,s tour e-commerce will rely on the traditional profession entity and the professional industry resources by hte development of electronic commerce,raising the management level that uses a relation on the information.based foundation. Key words:tour website electronic commerce on-line service 1.Introduction Along with the propulsion of the infclrmation-based engineering,the tour industyr is making use of the informati0n technique to jump the gun.For example,the owned rate of system of the computer schedule(CRC), Germany is 100%.France is 99%,Spain is 75%,Italy is 75%,and England is 60%.As hte main force of the third indus廿y。tourism gathered science and technology,knowledge,information service in whole,and it is strong with hte development of hte result of science nad technology progression.Its fast growth is one of the main srtengths that pull to move the national economy growth.The nkowledge,science and technique and information network ,have become the motive and foundation of the tour industyr in flourishing nation development,becoming travel hte new economy growth in hte industry development.Internet makes travelers sightsee a worldwide location to become reality.Numerous provinces and cities become parts of the industry,which arouses the economy development,promoting hte place prospering of paying the pillar industry and the point industry,but are subjected to hte government and hte people’s concern doubly. 2.The Present Development Condition of Electronics Information Technique in Tour Industry 2.1 Basic General Situation Ac ̄rding to tl1e CNN:global electronic commerce sale broke USD 1 40 billion in 1 999,and electronic commerce sale of tourism broke USD 27 billion,which had 20%of the total sales of the global electronic commerce.There are about more than 1 70,000 tours business enterprises in the world opening an exhibition to synthesize on the net。profession and hte tour of special features serve.There are about 8500 services that enjoy hte tour website above in hte world.The world tour electronic comnlerce is continuously developed by the above speed 350%for 5 years.Almost all hte local ICP gate websites studied haphazardly a net to travel up,but the ICP gate website chases hte tour conduct and actions only among them of a column eyes,carrying on some such as hte ’Min Wei.postdoetor of Business Administration,lecturer of Management School,Xiamen University,Xiamen,Fujian。China, postcode:361005:main research ifeld:tour management. 75 维普资讯 http://www.cqvip.com

Ana1y sisonthe Presen t Deve1opmentS it uationofTourElectric Information Technology ........................... ... ,,........................... ...... beauty spot introduce,travel route and travel knowledge,etc.The description of the introduction hasn’t yet made use of electronic commerce well,which can’t provide completely,either overall the tour of the whole set service, and can,t fulifll to show a net up travel of infinite magic power.Hence,each big travel agency also all holds tight htis business opportnuities,in succession“touch a net”,planning to come to a tour website of big compare to put together.For resolving these problems,each big website is to substnatiate oneself actively and diligently.Tile old-brand tour websites are acquainted with by us.The China tour net(www.ctn.tom.cn)and the China travel information net(www.chinaho 1iday.com.cn),also hte distance tour net(www.ctrip.com.cn)to see the city website (www.byeciyt.tom.cn)with Peking again,all use hte 1 8 sort skills in martial arts,each shows the magical power. 2.2 Characteristics of Development The development of the tour website construction of the electronic commerce broke the traditional business model and means.and establish the modem tour management information system to avoid hte organization that is extended huge by hte traditional scale,the management lose efifcacy of corrupt practice,and tum to a proper scale nad the industry,stnadardizing and forming the new tour development structure.The tour website can also pass for travel the b ̄siness enterprise service taking certain expenses to carry a camp to combine earnings normally by maintaining it.The alliance method of the tour business enterprises and the tour website can be a diversiifcation. hTe tour business enterprises and the tour website set up the business enterprise groups to help the capiml luck camp to carry out the resources of the excellent turn of combination.This is easy to management nad operation, having a hihg-tech and dual topic of the sun industry nad network of the dynasty in hte meantime,and is easy to appear a margin on the market to promote the core competitive advantage.The tour website provides tour wiht a great deal of tour information,dummy tour product and the experience of‘‘be personally on the scene”,which cultivates the latent clients.Therefore,the tour website makes the invisible tour products be in hte virtual world “the having material form turn”。providing a possibiliyt toward the customers of the reality ofr latent customers.In addition,the main factors of company influencing the customers’choice network services(ISP)line up first is a chain to connect speed,and a service quality is secondly.The customers believe that a SUCCESS net has the factors of plenty of information,renovating in time and convenience.The higher amount of interview that the tour website has is hte premise that it can produce a great deal of bargain,which can provide hte terrace of hte on-line bargain for this beard,providing the service of the hihg quality of diferent special features,diferent angle, different type to draw on the consumer of different types. 3.The Development Situation of Electronics Information Technique in Tour Industry Because the net traveling up the information for serve is overall,operating people to change direction in succession to obtain a tour information,making sure hte tour route,registering to attend a tour or a team,booking a ticket nad book cabaret,etc,from the net.According to all,the biggest travel agency in Ouangdong is hte wide of hte professional website-China of hte rtip taking a tirp hot—line to receive the net that the net top order and self-help of booking the ticket and cabaret swim to report“1 1”periods in this year,all compare to increase 30%-40%at hte ordinary time.The tour market complete ifercely,the whole lines that bring hte tour website lfoat red mainly have several development situations as follows. 3.1 The Tour Electronic Commeree Becomes Travel a Product the Best Demonstration Set The tour website can provide the tour information service to visitors,such as tour route,beauty spot,hotel。 transportation,weather,humanities and tour common sense,regulation;the impressions of the tour,currency 76 维普资讯 http://www.cqvip.com

Analysis onthePresentDevelopment Situation ofTourElectricIn forma tion....——.Techno1ogy.. .—— exchange,etc.The tour electronic com/nerce not only makes the tourists collect the dynamic information by net, but also can supply the dummy tour productions,which provide the tourists a sense of being personally on the scene.In addition,our electronic commerce makes use of a multi—media technique.For example,it can build up the virtual guest rooms on the net.and let the visitors lead on the net with a charming smile under the attendant. Entering the 3D space of the virtual guest room,they can enjoy the attendant making a tea f0r you,the playback enjoy,etc.And it also can please the ear moving introduction along with the attendant,sight—seeing the guest room inside of decorate,facilities,and looking into the service item of the hotels,understand usage,etc.of the guest room electric appliances button,Such virtual product makes the visible product and invisible service of cabaret attain to combine most perfectly.Al1 of these are the characters of the traditional tour whose service can’t compare to the modem ones whose cost is far low than the tradi[ion publicized medium. Having already overlaid China,tour website is to go to the destination guidebook of the most extensive tour beauty spots in the world,and can provide overal1 tour information,destination to preview for the consumers.The company travels a search of practical information,etc,providing the reference information for the visitor’s decision also.There is a nature to lcad to buy a function,and the tour website still carries out the net of the trip product on the one.stop service,including a cabaret,ticket and taking a trip route to reserve,and can pay the tour expenses on.1ine,avoiding holding a trouble for going out,which is convenient for visitors to travel the order of the products.In addition.the tour website can break the restriction of the time and space,providing f0r che consumers al1.weather across the service of the region. 3.2 The Electronic Commerce and the Tour Website Are in line with Increasingly The electronic commerce involved in travel industry chooses the tour product suppliers of the superior quality,and helps and speeds up the tour destination and travel behavior related to such as transportation,stopping orf the night.amusing,the view area construction,etc.The“hardware”facilities and“software”services are continuously perfect outsides return to have with the tour website to be in line with good conditions.Currently,the development of the profession tour website on electronic commerce demands strong professional industry resources to do backing,the brand,capital,which throws in and pays a way to solve the need thoroughly,in the meantime gradually to solve the process.Therefore,because entering the tour website needs the profession business gate that former“big and whole”mode changes the direction profession to subdivide,and the electronic commerce will increase value in a close integration of the contents and the business platform,developing the Intemet advantage in the information service well,making the electronic commerce rum into the practical stage of “take the customer need as center”.But for this problem.the tour business enterprises of this old-brand tour city are attactring a foreign visitor who provides them the convenience in the meantime.How to not forget the loca1 visitors?The tour website pays attention to intemational visitors or local visitors.but can’t calculate perfectly. Only going tbrward together is the best mode or fthe development. 4.Conclusion As the development of the electronic commerce with the representative of electronics information technical, it promotes to travel the development of the industy.Irn the virtue of the help of the electronics information technique,tour industry can build up the advantage of the business enterprise that erupts to flick the tour website an intensive knowledge type,providing respectively for the different customers more meticulous,having a characteristics more and the service of profession more.In addition,the China’s tour industy elrectronic 77 维普资讯 http://www.cqvip.com

Analysis on the Present Development Situation of Tour Electric Information Technology commerce still passes the target that the service provides the superior quality realization value propagates.if hte condition can be obtained,we can also build up travel agency net top club,the cabaret net top club,etc.in the national scope,which rae SO advantageous to unify the image nad to travel the business enterprises inner part to solidify hte cobperation,information share,the norm competition,etc.Therefore,the function of hte electronic co/D.merceis single ofsituation,forthedevelopment ofthetourindustry spreadawaywihtbig sunlight Referencesr 1.Australia Daily.http://www.ausdaily.net.atx/.2002.06.25 2.BurgessL.,J.Cooper,C.Alcock. PAdoption ofthe臃6asaMarketingTool RegionalTourismAssociations rAs)in Australia,The Twe1ml Austmlasian Confefence on Information Systems,Coffs Harbor,NSW Australia,2001,Vo1.1 2(4.7):493.502 3.Cane,P.V,R.Prentice.Opportunities for Endearment tO Place through Electornic Visiting-一 阡 Homepages and the Tourism Promotion ofScotland,Toudsm Management,l998,Vo1.19(1):67-73 4. C.Chin口NationalNetworkInformation Center,http://www.cnnic.net。2001 (EditedbySynaCwlandYanyu) Notiifcation January 5llI,2006 To whom it concerns, This is to certify that the authors of The Analysis and Modiifcation ofOpportunity Cost ofInvestment,which has been published on Chinese Business Review(ISSN 1 537.1 506,USA)in March Issue,2005。should be added t0beGuojieZhaoandWeiLuforthe author’S careless omission. Andthe revisedformiS asfollows: The Analysis nad Modification of Opportuniyt Cost of Investment GuojieZhao WeiLu ’ ,(School ofManagement,Tianjin unjVerSity,Tianjin,China,300072) China Business Review(Journa1),Inc.:USA 

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