市场营销专业专科培养方案

市场营销专业专科培养方案

Junior College Program for Marketing

一、培养目标

I. Educational Objectives

本专业培养德智体美全面发展、具备工商管理、经济、法律方面知识和能力，掌握现代企业营销的基本方法和技能的高等技术应用型专门人才。学生毕业后，主要在企业从事市场营销业务，也可从事售后服务和营销策划以及其它管理工作。

The program provides an all-round development education of practical high-level talents with knowledge and ability of business administration, economics and law, mastering the basic methods and skills of modern enterprise marketing. After graduation students are supposed primarily to engage in marketing, after-sales service, marketing planning, as well as other management.

二、基本要求 II. Skills Profile

As a student of this program, he/she is required to:

1、热爱祖国，拥护中国党的领导，掌握马列主义、思想、理论、“三个代表”重要思想和科学发展观的基本理论体系；有强烈的社会责任感、明确的职业理想和良好的职业道德，愿为社会主义现代化建设服务；具有敬业爱岗、艰苦奋斗、热爱劳动、遵纪守法、团结合作的品质。

1. Love motherland, support the Chinese Communist Party’s leadership and grasp the basic principles of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, “Three Represents” Thought and Scientific Outlook on Development; be willing to serve the socialist modernization drive and the masses; have a strong sense of responsibility and aspirations to endeavor for the country and nation’s prosperity; be conscientious and meticulous in work, observe disciplines and obey laws, and cherish team spirit; have good moral character, social morality and professional ethics.

2、掌握本专业必需的基础知识、基本理论和基本技能，具有获取知识、

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提出问题、分析解决问题的基本能力及开拓创新精神；以及具有较强的语言文字表达、人际沟通能力；并掌握财会、金融、经济信息管理的相关知识和具有较强的外语与计算机应用能力。

2. Master necessary basic knowledge, theory and skills of the program, be with the independent access to knowledge and the capability to raise questions, analyze

problems and solve them independently; have the pioneering spirit; be with strong

expression of the spoken and written language, interpersonal communication skills and master of accounting, financial and economic information management knowledge and strong foreign language and computer applications.

3、掌握科学锻炼身体的基本知识和技能，养成良好的体育锻炼和卫生习惯，具备健全的心理和健康的体魄。

3. Master the basic knowledge and skills to develop good exercise and health habits, have a sound psychological and physical health.

三、学制

III. Length of Schooling

学制三年。 3 years.

四、主要课程

IV. Curriculum Provision

本专业课程结构： The Course Structure:

本专业必修课分为公共基础课、专业基础课和专业课三大类，选修课分为专业选修课、公共选修课两类。

The Compulsory Courses are classified into three categories of Public Basic Courses, Specialty Basic Courses and Specialty Courses, the Optional Courses are classified into two categories of Public Optional Courses and Specialty Optional Courses.

本专业主干课程： Main Courses are :

管理学、市场营销学、组织行为学、商务谈判、现代推销技术、营销调研、营销策划、广告策划、电子商务等。

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Management, Marketing, Organization Behavior, Business Negotiation, Techniques of Modern Sales, Marketing Research, Marketing Planning, Advertising Designing, E-Commerce, etc.

五、实践教学 V. Practical Teaching

1、学生参加军事训练、入学教育及公益劳动，由学校统一安排。

1. Students are required to participate in Military Training, National Defense Education, Enrollment Education and Labor for Public Benefits.

2、在专业教师的指导下，按课程教学大纲的要求，完成相应的案例分析。 2. Under the guidance of teachers, students should complete the case study according to the curriculum syllabus.

3、在专业教师的指导下，在有关实验室进行模拟网络营销、谈判、公关、推销等内容等。

3. Under the guidance of teachers, students should practice laboratory simulation of network marketing, negotiations, public relations, sales and so on.

4、在专业教师的指导下，在实验室进行本专业的技能训练：普通话训练，形体礼仪训练，交际舞训练，撰写广告、公关、营销策划及CI设计方案。

4. Under the guidance of teachers, students should carry out the specialty skills training: Putonghua training, physical training in etiquette, ballroom dancing training, Designing advertisement, public relations, marketing planning and CI design in the laboratory.

5、在专业教师的指导下，参加市场调研及企业的营销策划与实施活动。 5. Under the guidance of teachers, students should participate in market research and business marketing planning and implementation activities.

6、通过学校组织与自己联系相结合，在专业教师的指导下，在企业进行生产实习。

6. Organized by the university or contacting on their own, under the guidance of teachers, students should practice in the enterprise.

7、在专业教师的指导下，完成毕业论文。

7. Under the guidance of teachers, students should complete the Graduation Thesis.

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六、毕业条件

VI. Graduation Requirements

学生应按教学计划修满152学分，并通过毕业资格审核，方准予毕业。 The students can be conferred graduation, after obtaining 152 Credits in accordance with the program requirements and meeting graduation qualification.

七、教学进程表

VII. Tables of Teaching Schedule

1、总周数分配表 1. Week-distribution Table

学年、学期 Year / Semster 教学环节 Teaching Links 课堂教学（含教学实践） Classroom Teaching (Including Practical Teaching) 考试 Test 小计 Subtotal 军训和国防教育 Military Training and National Defense Education 入学教育和毕业教育 Enrollment Education and Graduate Education 公益劳动 Labor for Public Benefits 生产实习 Production Practice 毕业实习 Graduation Internship 毕业论文（设计） Graduation Thesis (Design) 小计 Subtotal 机动 Flexible 假期 Vacation 总计 Total Classroom Teaching Practical Teaching 第一学年 1st Year 第二学年 2nd Year 第三学年 3rd Year Total 第1学期 第2学期 第3学期 第4学期 第5学期 第6学期 stnd1 Semester 2 Semester 3rd Semester 4th Semester 5th Semester 6th Semester 12 2 14 3 16 2 18 16 2 18 16 2 18 16 2 18 合计课堂教学76 10 86 3 1 4 2 5 25 1 1 2 7 27 1 1 2 5 25 1 1 2 7 27 1 1 1 5 25 1 10 4 15 4 19 2 3 4 10 4 26 7 29 148 综合实践教学

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2、实践教学环节安排表 2. Practical Teaching Schedule

内 容 Contents 入学教育和毕业教育 Enrollment Education and Graduate Education 军训和国防教育 Military Training and National Defense Education 公益劳动 Labor for Public Benefits 生产实习 Production Practice 毕业论文（设计） Graduation Thesis (Design) 毕业实习 Graduation Internship 合计 Total 学 期 Semester 1、6 周 数 Weeks 2 学 分 Credits 2 1 3 1 2、3、4 2、3、4、5 6 6 3 4 4 10 26 3 8 8 8 30

3、课程设置及教学环节安排表

3. Curriculum and Teaching Schedule Table

学时分配 Hour Distribution 序号 No. 课程名称 Course Name 周学时分配 Hours per Week 第一学年 1st Year 2 2nd Semester 1 1st Semester 第二学年 2nd Year 3 3rd Semester 4 4th Semester 第三学年 3rd Year 5 5th Semester 6 6th Semester Courses Classified Public Basic Courses Theoretical Teaching Total Hours 课程类别 Practical Teaching 总学时 Credits 理论教学实践教学学分第第第第第第学期学期学期学期学期学期思想、理论和 “三个代表”重要思想概论 1 Introduction to Mao Zedong Thought, Deng Xiaoping Theory and “ Three Represents ” Thought 思想道德修养与法律基础 2 Moral & Ethics and Fundamentals of 48 Laws 3 4 5 形势与 Situation and Policies 大学英语一 College English I 大学英语二 College English II 16 72 96 48 16 4 3 公共基础课48 3 4 16 72 96 1 5 6 6 6

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6 7 8 9 10 11 12 13 14 15 16 大学英语三 College English III 大学英语四 College English IV 体育一 Physical Education I 体育二 Physical Education II 体育三 Physical Education III 微积分一 Calculus I 微积分二 Calculus II 线性代数 Linear Algebra 经济应用写作 Applied Writing of Economics 计算机文化基础 Basics of Computer 数据库应用技术 Database Application 小计 Subtotal 24 30 30 48 48 48 844 48 48 48 48 48 32 48 384 24 30 30 48 48 48 48 32 780 42 42 48 42 42 32 32 48 328 48 48 48 16 32 6 6 6 6 16 16 56 16 16 16 4 4 1 1 1 3 4 3 3 4 3 50 3 3 3 3 3 2 3 4 24 4 4 4 2 4 4 20 4 4 2 4 4 16 2 3 2 7 4 2 3 4 16 3 3 6 4 4 3 3 6 3 3 3 17 18 19 Specialty BasicCourses 20 21 22 23 24 管理学 Management 会计学 Accounting 经济法 Economic Law 统计学 Statistics 市场营销学 Marketing 组织行为学 Organization Behavior 物流管理学 Logistics Management 电子商务 E-Commerce 小计 Subtotal 专业基础课25 26 27 现代推销技术 Techniques of Modern Sales 商务谈判 Business Negotiation 营销策划 Marketing Planning Specialty Courses 专业课

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28 29 30 31 32 营销调研 Marketing Research 广告策划 Advertising Designing 创业管理 Entrepreneurship Management 服务营销 Service Marketing 国际市场营销 International Marketing 小计 Subtotal 48 48 480 48 48 42 48 48 378 16 16 6 16 102 222 4 4 3 4 3 30 104 18 30 24 23 22 3 9 19 3 3 3 3 15 15 必修课小计 Subtotal of Compulsory Courses 选修课小计 Subtotal of Optional Courses 实践教学环节小计 Subtotal of Practical Teaching 1708 1486 公共基础课必修学分50，占总学分32.9% Public Basic Courses have 50 compulsory Credits, 32.9% of total Credits 专业基础课必修学分24，占总学分15.8% Specialty Basic Courses have 26 compulsory Credits, 15.8% of total Credits 毕业应取得总学分152 Graduates should obtain a total of 152 Credits 专业课必修学分30，占总学分19.7% Specialty Courses have 30 compulsory Credits, 19.7% of total Credits 综合实践教学环节学分30，占总学分19.7% Practical Teaching has 30 compulsory Credits, 19.7% of total Credits 选修课学分≥18，其中公共选修课≥8 Credits of Optional Courses ≥ 18，including the Credits of Public Optional Courses ≥ 8

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4、选修课设置 4. Optional Courses

课程类别 Courses Classified 序号 No. 1 2 3 4 5 Specialty Optional Courses

6 7 8 9 10 课程名称 Course Name 经济地理 Economic Geography 国际金融 International Economics 国际商法 International Business Law 演讲与口才 Speech and Eloquence 现代信息技术 Modern Information Technology 消费者行为 Consumer Behavior 公共关系 Public Relations 超市管理 Supermarket Management 销售渠道管理 Sales Channel Management 销售管理 Sales Management 外贸函电 International Business Correspondence 连锁营销 Marketing Chain 产品开发 Products Development 开设学期 Semester 2 2 3 3 3 3 4 4 4 4 教学时数 Teaching Hours 32 32 32 32 32 32 32 32 32 32 学分 Credits 2 2 2 10 10 Credits should be obtained for courses of this category 2 2 2 2 2 2 2 备注 Remarks 专业选修课本类课程应修满学分11 5 32 2 2 12 13 公共选修课 Public Optional Courses 5 5 32 32 2 本类课程应修满8学分 8 Credits should be obtained for courses of this category 见学校公共选修课一览表 Refer to the Public Optional Courses Table ..